
Fletcher “Ted” Jones Jr. and his wife, Kimberly, are new residents on Peninsula Point. Fletcher Jones is synonymous with the iconic Newport Beach motorcar dealership that bears his name. Ted and Kimberly describe their affection for Peninsula Point, their new home and more.
Fletcher Jones is the number one Mercedes dealership in the country.
Please give us a short history of the development of your successful company.
Ted: In 1946 my father started the business in Los Angeles. We had Chevrolet dealerships in Los Angeles and Encino. We went to Las Vegas with Chevrolet in the mid 1960s and in the 1970s we got our first Mercedes Benz dealership in Las Vegas. I became a Mazda dealer in 1971 and a Ford dealer in 1974. I moved to Las Vegas in the early 1980s to oversee the dealerships we had there at the time. I lived there for ten years and then in 1984 we obtained a Toyota, Hundai, Mitsubishi and other dealerships.
Then in 1991 the opportunity came up for Jim Slemons Imports. Several years before that I had told my dad that if the Mercedes Benz dealership in Newport Beach came up that it would be an unbelievable opportunity. Miraculously in 1991 the opportunity arose in a bankruptcy sale. Times weren’t that good. We were going through another recession and Mercedes wasn’t doing very well either. We got the chance to buy the Newport Beach Mercedes dealership and it has been all that I thought it could be and more. It was great timing. Mercedes Benz has evolved into a higher volume luxury brand.
In Chicago we have Mercedes Benz, Audi, Volkswagen and Honda. In Hawaii we have Mercedes Benz with Jaguar, Land Rover and Porsche. On the big island of Hawaii we have two Honda dealerships, one in Hilo and one in Kona. We have Mercedes and Porsche in Fremont, California. We also just opened two small Mercedes Benz facilities, one in Maui and one in Henderson, Nevada.
Long term we are very bullish on Mercedes and the luxury car business.
Did you grow up in this area?
Kimberly: I grew up in a small town named Green River, Wyoming. I got transferred out here with a healthcare company that I was working for. That was 17 years ago. My husband and I were set up on a blind date. We’ve been married 11 years. The first place I lived was here on the peninsula. I just loved it here. I always thought it was such a great place to live because you have the access to the beach and restaurants. I liked being involved in outdoor activities.
When we got married we moved to Linda Isle. Once we had children we thought it was not conducive for young children. I wanted a yard the way that I grew up. So we decided we would move to Newport Coast. But we really loved being close to the water. My husband loves fishing and it was something he hoped to enjoy with our children. He was riding his bicycle and saw that this house was for sale. He called the realtor. We walked through the house and fell in love with it. We liked the size of the yard and the way it was set up. Ted had always wanted to live on Peninsula Point. I was fearful of the traffic and driving the kids back and forth that traffic would be an issue. Compared to the benefits of living down here and the joy that the children receive from living here, traffic is not an issue. Before we moved to the end of the peninsula we were always driving our children somewhere to entertain them but there is so much to do here. We hunker down for the weekend. We’re able to take the kids to the beach or riding bicycles, taking walks, swimming at the house or going out on the boat to go fishing. It is amazing the amount of activities we have to do here that don’t require a car.
What attracted you to choose the Balboa Peninsula as your new residence?
Ted: I can’t say enough about how much we enjoy living here. It’s almost like we don’t want to leave the house. I can remember as far back as high school, being on friends’ boats in the harbor. I would look at the beautiful houses. I could remember the waterfront lots in this area and wondering if I could ever live there, never dreaming that I would. I moved here in 1976 and it was the same story. I would drive by and look at four or five lots and I couldn’t decide which one I liked the best. I never dreamed I would end up here.
Tell us about your boating/water sports interests.
Ted: We have a power boat here. A fishing boat that we love. Our kids love it. I wish the fishing was a little better here. I still love to go out. It’s great fun for the boys. They’re just getting to the age where they can reel it up. It’s been terrific. I do love boating and always have.
Your new residence is unique and spectacular. Are there design/architectural features that you wish to share with us?
Kimberly: It interesting because when we first purchased the house our original remodel was to change a bathroom and a closet. It was almost like pulling a thread on a sweater. The whole thing unraveled. Unfortunately it took two and one-half years so we feel very sorry for our neighbors. I particularly like the stonework. It takes the house to a new level. It has been a lot of fun. We had taken a trip to Italy to go antique shopping. What is so special to my husband and me is that the house is full of items from that first trip to Italy together. The house is special to us.
Ted: Kimberly is being a little modest. She and the designer found doors that are 100 years old. It is incredible. There are a half a dozen places in the house where you walk by and go “Wow”. Those are special because of the way they found them. What Kimberly did with the hard scaping is just incredible.
Please tell us about the annual golf tournament, the Fletcher Jones School Fund and any other charitable activities of Fletcher Jones Motorcars.
Ted: We are involved with several different charities with Fletcher Jones Motorcars. We really try to do as much as we can to support the local schools. The Fletcher Jones School Fund is a way for people who buy cars to designate funds to a local school whether they have kids or grandkids that go to the school. They can specify a school. For every ten cars that go to that school we donate $1,000. It could be a substantial amount. The program is just starting out. The more publicity we can get, the better.
The golf tournament you’re referring to is the Jones Cup, which was organized ten years ago. The Jones Cup is a one-round, best-ball format tournament between four Newport-Mesa Country Clubs — Mesa Verde, Santa Ana Country Club, Big Canyon and Newport Beach Country Club. The categories are the men’s champion, the women’s champion, and the men’s senior champion. Then the head pro and the senior pro from the four local courses compete against one another. They all play off every year. It’s been a good event. It brings a competition together on the local level. It’s a lot of fun and raises some money. The money goes back to the national Mercedes Benz charity, which recently has been affiliated with Tiger Woods Foundation.
Due to a family member who is autistic, we are involved in the Autism Foundation. We were contributors and participants in a golf tournament at Santa Ana Country Club to benefit the Autism Society of America Foundation.
What advice can you give to a fledgling charitable foundation such as the Community Foundation of Balboa Peninsula Point?
Ted: We feel like we are just getting started. We’ve always participated in and donated to other charities. We’re feeling our way in starting a charity that we can get others to help contribute.
Kimberly: It is important to keep the community involved. We saw our first Peninsula Point Fourth of July parade. It obviously gets people involved and excited about where they live. It is the backbone of a community. The people down here realize what a gem of a place this is.
Do you have any ideas on how you would like to see the Peninsula evolve in the future?
Ted: From my stand point I love the things the Community Foundation of Balboa Peninsula Point are involved in. I love the idea of the trees in downtown Balboa. Your efforts at beautification and traffic control. Beyond that I would like to see more of the same. When people are redoing their homes and remodeling that they keep the neighborhood feel. Don’t build buildings that stand out.
Kimberly: We’re pleased that the undergrounding of the overhead wires will move forward.
Can you give us your thoughts on the long-term evolution of the Newport Mesa area?
Ted: We’re not anti-development. If you look at the Irvine Company and the job that Don Bren has done through all of his developments. You follow that model. Having a master plan and sticking to the plan. It is important to retain the character of Newport. It is a beach town. I don’t want all of Newport Beach to look like Newport Coast.
Any final comments?
Ted: We really like all of the things that the associations are doing down here. We want to support them. However we can be of support we will be happy to do what we can.
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